Turning Gift Vouchers Into a Revenue Stream

Most clinics treat gift vouchers as a nice-to-have — something to mention around the holidays if a client asks. But for many wellness businesses, vouchers are a genuine, year-round revenue stream, and one of the easiest ways to bring new faces through the door.

Here's why they work, and how to start selling them from your own website in a few minutes with Daobook.

Why gift vouchers work

You're paid upfront. A voucher is money in your account today, before a single appointment is booked. That's immediate cashflow — and a booking to look forward to later.

They bring you new clients. A voucher is usually bought for someone who hasn't been to your clinic — a partner, a parent, a friend. It puts your practice in front of a brand-new person, with a warm personal recommendation already attached. For a growing clinic, that's marketing you get paid to do.

Recipients tend to spend more. Industry research suggests around two-thirds of gift-card holders spend beyond the value of the card. Someone with a $100 voucher will often book a treatment that costs a little more, or add a herbal prescription on the way out.

It's a proven model in wellness. Day spas and wellness brands lean heavily on gift cards — for some, they make up a meaningful slice of annual revenue. The same logic applies to a TCM clinic: a gift of acupuncture, herbs or a wellness session is a thoughtful, easy present to give.

Put a voucher button on your website

Daobook gives every clinic a hosted gift voucher purchase page. You just point people to it.

1. Open Gift Voucher Settings in Daobook and turn on online sales.
2. Copy your Gift Voucher Purchase Link.
3. Add a button on your website — Squarespace, Wix, WordPress, any platform — that links to it.

Most website builders let you add a button and paste in a link. If you're editing the HTML directly, something like this works:

<a href="https://www.daobook.com.au/app/book/clinic/YOUR-TOKEN/gift-vouchers">
  Buy a Gift Voucher
</a>

That's it. When someone clicks through, Daobook takes care of the rest.

What Daobook handles for you

Once a customer lands on your purchase page, the whole process is automated:

• Payment — processed securely by Square, with card, Apple Pay, Google Pay and Afterpay all supported.
• Delivery — the voucher is emailed to the recipient automatically, or scheduled for a date the buyer chooses, like a birthday.
• Tracking — every voucher appears in your Gift Vouchers list, with its balance, status and redemption history.
• Redemption — apply a voucher to any invoice at the payment screen; if it's worth more than the bill, the remaining balance stays on the voucher for next time.

Vouchers are valid for three years by default, in line with Australian Consumer Law.

Getting started

Head to Gift Voucher Settings to switch on online sales and grab your link. For a full walkthrough — selling vouchers on invoices, creating them by hand, and automating them with birthday letters — see the Gift Vouchers tutorial in your Daobook help section.

A button on your website is the simplest place to start. Add it once, and you've opened a revenue stream that quietly runs itself.

Sources: gift-card and spa industry research from Hotel Dive, Enjovia and Book4Time.